Origins and family
My father lived through art doing the job he loved, every evening on a stage around Italy.
My mother was a good real estate agent and an excellent parent. Then she followed dad in his artistic work.
Since childhood I've lived with multiple contaminations. Fortunately all positive!
I've always had the innate desire to discover, to research; the passion to look ahead,
win personal challenges, setting myself determined and precise goals every day since I was a kid.
Education
After finishing compulsory school, in summer I worked as a lifeguard, then I attended the Francesco Baracca Aeronautical Technical Institute in Forlì.
I often accompanied my father and mother around Italy on show tours. I met many important artists.
I felt up close the positive vibrations that every human being emanates when they're happy with their work.
For a certain period I also worked as an apprentice sound engineer; there I began using those brilliant and innovative machines called COMPUTERS!
First entrepreneurial steps
Between one tour and another, in free time, my family was involved in founding some StartUps.
This always in the field of entertainment and commerce. Winking at a future that was rapidly approaching, at a gallop.
I preferred mornings spent creating my first programs to evenings in discos.
I already saw myself then as a young entrepreneur. Writing strings and discovering what they became on the monitor.
Those were the dawn of online markets.
The Hetech experience
After finishing my studies, I threw myself body and soul into a "family project",
which sold new Hi-Tech products imported from abroad online.
Hetech in Riccione was my first launching pad towards the world, that of real work.
Within this company I learned and understood the power of the complex banking system,
the daily relationship between suppliers and customers. Profit and insolvency.
At 19 I founded Beauty Luxury which became in about a decade
the leading company in Europe in the wellness and relaxation sector.
We created showrooms and offices in front of Rimini airport
(dedicated to the dreamer Fellini) and I realized at almost 30 years old,
that many dreams have become reality and I've realized them as I wanted since I was little.
Global vision
I certainly had less free time and leisure compared to other peers,
but I can say with good reason that it was worth living this way.
Now my gaze goes beyond the country where I live and grew up.
Today to win challenges it's necessary to be first of all mentally "citizens of the world".
Next objectives? Simply through active communication channels,
expand Beauty Luxury more at European level, also projecting focus towards the other side of the globe.
"Dreaming of people who have my same interests, that is the desire to aim high:
today increasingly rare 'goods'!"
My mission
Never "stopping" is the purpose of my life.
Growing, learning, distinguishing myself and remaining humble.
These are the words I prefer and are imprinted in my mind.
The story is really just beginning!
